Hi, I’m
Makenna.
I’m a digital designer working across responsive websites, e‑commerce, campaigns, and brand systems.
I turn complex products and information into digital experiences that are easy to understand, trust, and use. At FASS Diesel Fuel Systems, I turn technical products into clear customer-facing experiences, taking work from information architecture and art direction through content, CMS implementation, SEO, accessibility, QA, and launch.
My experience spans automotive, real estate, agency, and small-business environments. I increased McMichael Realty’s social engagement by 2,000% in one month and built an independent audience of 120,000+ followers.
St. Louis, MissouriOpen to remote roles
Experience
Freelance since 2016, in-house since 2024, across automotive, real estate, agency, and small-business work.
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2026 – now
Graphic Designer & Website Coordinator
FASS Solutions
- Create integrated print, digital, and web assets that turn complex automotive product information into clear, brand-consistent marketing.
- Design brochures, product ads, comparison graphics, technical diagrams, web banners, email assets, and sales collateral.
- Maintain responsive e-commerce content in WebAct CMS and Midway Plus for a site where 74% of traffic is mobile.
- Retouch and optimize imagery into WebP assets of 300 KB or less, working with leadership, sales, and product teams.
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2025 – 2026
Art Director & Marketing Coordinator
McMichael Realty
- Developed multi-platform campaign creative that increased social engagement by 2,000% in one month across Instagram, Facebook, TikTok, Pinterest, and YouTube.
- Produced property photography, drone video, listing reels, open-house promotions, testimonials, and branded flyers, and managed copy, editing, publishing, and performance tracking.
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2024 – 2025
Copywriter
High 5 Communications
- Wrote conversion-focused copy for blogs, emails, landing pages, websites, and social content across B2B and B2C clients.
- Applied SEO research, content hierarchy, and brand voice while aligning messaging with designers’ campaign concepts and layouts.
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2016 – now
Freelance Graphic Designer & Content Creator
Self-employed
- Develop visual identities, campaign creative, illustrations, product graphics, web experiences, photography, and short-form video for clients across industries.
- Built an audience of 120,000+ through original visual content, produced videos with more than 1 million likes, and grew one client’s followers by over 50% in six months.
Education
2020 – 2022
School of the Art Institute of Chicago
Fine arts, marketing, and graphic design coursework
Credentials
- FAA Remote Pilot CertificatePart 107, commercial drone operation
- Artificial Intelligence (AI) Skills in Action
- Cybersecurity for Marketing Professionals
Skills
Design & brand
- Brand identity
- Campaign design
- Typography
- Layout
- Digital advertising
- Print production
- Image retouching
Digital & web
- Responsive web design
- E-commerce design
- CMS management
- UX principles
- SEO
- Accessibility & QA
- Analytics
Media
- Product photography
- Real estate & aerial photography
- Video editing
- Copywriting
- AI art direction
Tools & platforms
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe Lightroom
- Adobe Premiere Pro
- Adobe Acrobat
- Adobe Firefly
- Wix Studio
- WordPress
- Framer
- WebAct CMS
- Midway Plus
- Google Analytics
- Meta Business Suite
- Canva
- Procreate
- CapCut Pro
- Nano Banana Pro
See the work
29 projects across web, campaigns, brand, print, and media, each with its own case study.